In several studies during the early eighties, psychologists painted prison cells pink and found that aggressive prisoners became calmer. Bus companies painted seats pink and found that vandalism was reduced. When charity workers wore pink shirts, they received three times more donations.

Why? Pink is calming and nurturing, it is associated with femininity, sensitivity, even compassion and romance. Heard the phrases ‘in the pink’ or ‘everything’s rosy’? In Western culture pink stands for gratitude, innocence, admiration, and sweetness. So if you would like a calm and comforting retreat in your home, why not paint your bedroom or living room with a soothing shade of soft pink?

Featured colours